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Kishi
Takayoshi Kishimoto. Creative Direction, Film Direction, Interactive.
For Unilever / Burton. F. Graf 9000 NY
AXE MATTE EFFECT’s Social Effort Scale website measures the ‘social efforts’ of users with a unique algorithm. Visitors connect to the site via Facebook, Twitter or Instagram and their social posts are scored between -500 and 500.
The information gathered from their chosen account (each social account connected is given its own score and multiple connected accounts will average out a total score) is based on a multitude of categories such as the use of
Once users have received their own score, they can compare themselves with their friends, confirming their suspicions of who is trying too hard and who is effortlessly shining at every party, or share the results across different social networks.
FWA Site of the Day - June 28, 2014
FWA Mobile of the Day - July 2, 2014