Kishi

Comcast Town (2009)

for Comcast / Goodby Silverstein & Partners SF

Ideation, Creative Direction, UX design, Game design

An online community where you can live in and design your own room. 

When you move in to the town, you can play some mini games hidden in town, visit someone else’s home and leave messages, give them gifts, earn some coins, then buy furniture to make your room more you like. Comcast Town was one of the first websites which used Facebook Connect to register the site. 

Comcast has the privilege of being one of the most hated companies in all of America. In spite of all the negative feelings directed towards them Comcast continues to offer some of the best digital home services around. So how do we make people feel more comfortable with the brand and allow them to interact with Comcast in a more friendly manner? You invite them to move into Comcast Town.

2010 One Show Interactive - Bronze Pencil

Featured in 2010 Creative Review Annual

FWA Site of the Day - April 2, 2009

Captain’s Conquest (2012)

for Diageo / Anomaly NY

Ideation, Creative Direction, Information Architecture

Captain’s Conquest is a massively multiplayer mobile game based on the bravado, leadership, and skill of the real Captain Henry Morgan. This mobile engagement platform invites you to live as the Captain did, rising through the ranks to legendary status. The game transforms your physical and social world into the high seas of adventure. Real locations, real friends and real physical objects become game pieces in a multiplayer world for you to build your own legend. Begin by locating rivals near you and challenging them in an accelerometer-based 3D ship-to-ship battle mode. Join a fleet and compete for control of the nation. Prove your skill in battle and explore your city to rise through the ranks to become Captain of the entire fleet. Conquer your own city by docking your ship at your favourite Foursquare locations. There, trade any of the eighty valuable items in a virtual economy. Unlock even more loot by scanning real bottles of Captain Morgan using the innovative scope feature. Finally, toast your conquests by sharing to Facebook and Twitter, and watch thousands of players battle for bragging rights in a real-time feed featured on the Captain Morgan Facebook Page. 

Cannes Lions 2012 - Bronze Mobile

FWA Mobile of the Day - July 2, 2014

More behind the scene you can see here.
http://www.unit9.com/project/captains-conquest-case-study

- Axe Social Effort Scale (2014)

for Unilever / Burton. F. Graf 9000 NY

Creative Direction, Information Architecture

AXE MATTE EFFECT’s Social Effort Scale website measures the ‘social efforts’ of users with a unique algorithm. Visitors connect to the site via Facebook, Twitter or Instagram and their social posts are scored between -500 and 500. From pictures and hashtags to check-ins and status updates; the scale is designed to alert users if they’re trying too hard.

The information gathered from their chosen account (each social account connected is given its own score and multiple connected accounts will average out a total score) is based on a multitude of categories such as the use of emojis, frequency of posts, number of hashtags and the types of hashtags used.

Once users have received their own score, they can compare themselves with their friends, confirming their suspicions of who is trying too hard and who is effortlessly shining at every party, or share the results across different social networks.

FWA Site of the Day - June 28, 2014

FWA Mobile of the Day - July 2, 2014

- Attraction (2010)

for INPES / DDB Paris

Creative Direction, Animation part co-produce

The French Ministry of Health commissioned us to create a campaign that warns teens about the danger of smoking.
The target was 13-17 year French teens, the second largest anime community in the world after Japan. Our strategy was to create a campaign in the style of what they love and tell young people in their own language how manipulative Big Tobacco can be.

So we created "Attraction", a 15 minute interactive anime, directed by the famous anime director Koji Morimoto of Studio 4°C and Animatrix fame. UNIT9 orchestrated the production, developing a fluid experience blurring the boundaries between the interactions and story.

"Attraction" became quite a hit with more than 500 thousand people visiting the site.
But even more importantly, we had an incredible 90% rate of people who stayed for the entire 15 minute experience. 

Cannes Lions 2011 - Silver

SXSW Interactive - Shortlisted

Sequential Email Novel
Re: 待ってる (1997)

For Nippon Telegraph and Telephone / NTT Ad

Ideation, Concept, Story writing, Creative Direction

An online story in a form of email correspondence. A part of an interactive story experiments produced for NTT in very early days of the internet.

Once you register your email, you would receive two strangers’ emails as Bcc directly to your inbox in real time for two weeks. It’s like you receive them by mistake, and you’re accidentally wiretapping their email conversation. The story is about a man and a woman met online and getting to love each other through the email exchanges.

We modified the email servers to send emails according to pre-set schedule. The pace of the emails started one email exchange in a few days, but is gradually getting more frequent like 5 emails in 10 minutes at the climax of the story. This real time posting created an illusion as if these strangers actually exist, so you would be kept in suspense. 

Even though the limited numbers of people experienced it, more than 80% of the audience has sent a positive comments to the online bulletin board provided. 

- QUALIA official website / Brand website  (2003)

For Sony / Dentsu / Hakuhodo

Concepturisation, Ideation, Creative Direction

Quaila was a boutique brand of high-end electronics, created by Sony to showcase their best technology at the time. 

We’ve created and designed its official website for products as well as a brand website to tell its brand story behind. Working very closely with the client’s head quarter to produce online interactive experience with which the people can “feel” the value of it without touching the actual products.

Move: Choreographing You (2010)

For Hayward Gallery, London

Ideation, Creative Direction 

Move: Choreographing You is the first major exhibition on the interaction between art and dance / movement / choreography since the early 1960s.
The exhibition has been designed by Amanda Levete Architects and is supported at points throughout the exhibition by an interactive designed, which brings together photographs and films of 120 of some of the most important performance works from the last 50 years. We made bespoke interactive archive which will enable visitors to watch well known works and rarely seen performances by artists and choreographers.